I am an assistant professor in Corporate Communication at the Amsterdam School of Communication Research (ASCoR), Department of Communication Science, University of Amsterdam.
My general research interest is corporate communication in the public sector. This is rooted in my background as a scholar focusing on the public domain. I have a master’s degree (MSc) in Comparative Politics from Radboud University Nijmegen. In 2009 I obtained my second master’s degree in Public Governance (MA) at Utrecht University. For my PhD research at Utrecht University (USBO, Utrecht School of Governance) I analyzed how ‘mediatized incidents’ affect public accountability processes and policies of public sector organizations.
In my current research, I mainly focus on the interaction between different types of organizations (public and private) and the news media. More specifically, I study differences in strategic communication between those types of organizations. I am also interested in mediatization processes: Do the news media affect structures, policies, and employees in organizations? In addition to that, I analyze the construction of societal debates. The results of these projects can be found in my academic and professional publications but I am also enthusiastic to write and tell about these to professionals. Together with Noelle Aarts, I supervise Kasja Weenink’s PhD project on quality in higher education.
At the department of Communication Science I teach courses on Corporate Communication and supervise students who write their master’s theses. Next to that, I am the chair of our program committee. I am also a member of the department’s test review committee that reflects on and improves the quality of testing in our programmes.
Sandra Jacobs 